Check out our subversive badge flags at Netroots Nation
This turned out to be an incredibly popular way to drive traffic to our booth.
Cheap but very effective! I didn’t mention it on the tape but notice that our badge flags were the same color as the exhibitor flag. Purely accidentally — but still a fun coincidence.
By the end of the show 10% of the people at Netroots Nation were wearing our badge flags. One person wearing the NSA Wiretap Specialist was actually asked if she was!
We had people looking for our booth to get their own badge flags. We had a few leftover. Rather than take any back with us, we went hunting for victims. We didn’t ask for permission — we just started putting the flags on their badges.
People didn’t mind because the flags were so funny and appropriate to the crowd.
Hat tip to Andy Sernovitz’s blog which gave me the original idea.
[Update 3 Jan 2009]
The company we used was:
Parker Systems, Inc.
20989 Middleton Drive
Lake Zurich, IL 60047-8698
800-253-5100
Parker Systems was absolutely stellar in getting us the badges rush ordered and delivered to our hotel. Double thumbs up to them!
People have also asked about the cost:
1-249 : $.49
250-499: $.47
500-999: $.45
1000+: $.43
So including shipping this was a very inexpensive marketing tool that everyone liked.
Additional notes:
- If you do it for your company, go for the humor — the more serious badges were not as popular.
- Try to get colors that match the official conference badges’ color (
)