September 1st, 2009
Nearsoft has a generally positive post about a Joomla deployment. However, there are notes of hidden traps:
- The HTML it generates is not the cleanest and leanest it could be (but I believe that they’re working on that). This may be an issue if you follow W3C standards (and you should or else @mollydotcom will get you).
- The variety of HTML generated by components and modules makes Joomla! difficult to syle with CSS. You need to have experience with HTML and CSS to achieve exactly the look you want, consistently through the site.
- We tried not to, but in the end I had to dig in with PHP and make some modifications to components and/or modules to generate different markup.
- Independent packages are maintained by folks not related to the Joomla! core team and they can conflict with each other. Troubleshooting this kind of problems can be time consuming.
These casual asides should be a red-flag for anyone lulled into complacency about how easy it will be to roll out a Joomla’s website. As with many software packages technical help is mandatory!
Some questions posted back to the Nearsoft folks:
- So how long was the deployment?
- How many technical man-hours?
- How long was the total project duration?
- How much effort was demanded of the client in terms of decision-making and training?
- What were the key business drivers behind the choice of Joomla?
- How much technical expertise was required? ( Joomla-specific? PHP-specific? or just “techie-type” knowledge? )
- How hard was it to debug configuration issues? ( amount of time)
- What was the impact of module conflicts?
- How hard was discovering module conflicts and which modules were the problematic ones? ( was logging clear? )
- How hard was rolling back to a previous known good state?
- How much does Joomla protect the user from a rollout that will result in data corruption?
- What kind of automatic test infrastructure does Joomla have in place that verifies that the site is functional?
Posted in content management systems (CMS) | No Comments »
August 5th, 2009
Andy Sernovitz praises Chiplotle’s marketing attempt :
The new movie Food, Inc. is getting a lot of attention with its focus on problems with our food supply. Healthy food brands like Chipotle and Stonyfield are promoting the film.
Chipotle is funding free screenings of the movie across the country. That’s a great promotion, because it gets people passionate about the cause to reach out to their friends, to bring them to a movie … and to spend time on the Chipotle web site.
I am sorry I have to label this as a #FAIL.
- The Chipotle site is a flash site, so not visible to people with screen readers. I guess people with sight difficulties aren’t Chipotle’s customer base.
There are no links to screenings. Should be simple enough to have a widget for the visitor to enters their zip code. There is a link from the Food, Inc. The link from the Food, Inc website promises free screenings but there is no payoff on the Chipotle site.- There is no link to the Food, Inc main site.
- There is no tie-in to seeing the movie ( i.e. “bring a ticket stub to your local Chipotle and get a free taco that won’t make you sick” )
- There is no tie-in with something like Fandango to make it super easy for the web visitor to close the sale, get them to the theatre and then on to a meal at Chipotle’s
- Since Chipotle is sponsoring the movie, why are they making anyone go to the theatre? Why not just stream the movie from the Chipotle site?
Chipotle could annotate the movie with information that contrasts with how food going to a Chipotle’s restaurant is raised or grown differently.
I give this a C+ effort.
Tags: fail
Posted in cross-marketing | No Comments »
July 29th, 2008
This turned out to be an incredibly popular way to drive traffic to our booth.
Cheap but very effective! I didn’t mention it on the tape but notice that our badge flags were the same color as the exhibitor flag. Purely accidentally — but still a fun coincidence.
By the end of the show 10% of the people at Netroots Nation were wearing our badge flags. One person wearing the NSA Wiretap Specialist was actually asked if she was!
We had people looking for our booth to get their own badge flags. We had a few leftover. Rather than take any back with us, we went hunting for victims. We didn’t ask for permission — we just started putting the flags on their badges.
People didn’t mind because the flags were so funny and appropriate to the crowd.
Hat tip to Andy Sernovitz’s blog which gave me the original idea.
[Update 3 Jan 2009]
The company we used was:
Parker Systems, Inc.
20989 Middleton Drive
Lake Zurich, IL 60047-8698
sales@parkersystems.com
800-253-5100
Parker Systems was absolutely stellar in getting us the badges rush ordered and delivered to our hotel. Double thumbs up to them!
People have also asked about the cost:
1-249 : $.49
250-499: $.47
500-999: $.45
1000+: $.43
So including shipping this was a very inexpensive marketing tool that everyone liked.
Additional notes:
- If you do it for your company, go for the humor — the more serious badges were not as popular.
- Try to get colors that match the official conference badges’ color (
)
Posted in marketing | 1 Comment »
June 29th, 2008
Yeah … more soon.
Now its off to Netroots Nation
Posted in Uncategorized | No Comments »
June 2nd, 2008
A perfect example of why sometimes you really want to connect at the organizational level:
The relevant quote is:
“They finally assigned someone to West Virginia three weeks ago,” said Doug McKinney, the state Republican chairman there. “I had a couple of contacts with him and I e-mailed him twice and I never heard back. I finally called and they said that the guy had resigned.”
So the Republican state party lost contact with the Republican presidential campaign. Hmmmm…..
Posted in social-networking-failures | No Comments »